- Dewalt Europe
- Hertfordshire Uni
Dunlopillo Re-launch: Boost & rapid decision-making
The Dunlopillo Brand has been synonymous since 1929 with the unique Talalay Latex and health benefits of this proprietary process. However, a brand loyal customer base dwindled over the decades, as have sales & market share, from a procession of marketing campaigns failing to appeal to new demographics.
Decisive cut-through & swift decisions at client board level was made possible by our unique direct-to-design Boost approach. The MD, FC & Marketing Head bought into our vision to create a vibrant, youth-focused communication in just three short meetings. The pace of campaign development was made possible by connecting key stakeholders directly with the senior creative experts at Boost. Dunlopillo heath benefits, authentic brand heritage and premium positioning to appeal to a modern, affluent shopper were quickly implemented across media.
An immediate incremental 20% increase in sales year-on-year & a clear re-connect with a younger audience. A more youthful market segment now sees the revitalised Dunlopillo brand as relevant and appealing as a premium brand in the sector.
Key elements of the Dunlopillo retail vision developed by us have been rolled-out across UK independent bedding retailers. Dunlopillo is now fighting-fit, competing for & winning a new, loyal customer base in both retail partners and direct online sales campaigns.
Dewalt Trade Launch: Boost & regional collaboration
Trade brand Dewalt was losing significant accessory sales to own-brand and competitors in key retail partners across Europe. Inconsistent, shabby promotional displays simply failed to convey the respected trade reputation Dewalt power tools enjoy. Each regional manager believed they each knew ‘what good looked like.’
Getting all regions to ‘play ball’ was made possible by our unique Creative Producer lead & web-based collaborative approach. Every key stakeholder had a genuine say in what became the group solution that ultimately satisfied both campaign ROi by providing a consistent end customer expereience. We re-invented a new retail merchandising range to be a beacon attracting Dewalt brand stalwarts to choose Dewalt consumables & accessories.
A successful pan-European launch led to an immediate uplift in retailer compliance siting Dewalt units in optimum retail positions. Increased awareness & smart merchandising of the Dewalt consumable range connects with tradesmen who now consistently choose Dewalt accessories – as a destination shop along with impulse purchases.
EcoSmart Branding: Boost & an innovation injection
Create a new building sector brand adhering to PassivHaus techniques & technology & balancing this new voice with family roots in Knowles & Sons – a family building business since 1797. Tight deadlines were a given as was the requirement to concurrently develop the product range and all for an imminent national consumer trade show.
The strategy & approach provided by Boost consultation sessions fast-tracked the practical execution of print and digital content. We helped the business owners understand WHAT needed to be said to consumers and HOW it should be achieved. A clean, sophisticated identity to evoke the sustainable & sensible ethos behind PassivHaus methods flowed smoothly thereafter. Communicating old-world comforts of home living and ‘the good life’ delivered with state-of-the-art technology has been established with imagery & evocative copy writing. Assets include exhibition, direct-mail, online and email campaigns.
A show-stopper exhibit landing hundreds of relevant prospective customers for both the consultative services and product range. Four commissions for bespoke construction projects are currently being fulfilled with an order book for a further six developments.
The full range of sustainable consumer & trade DIY products are currently being type-tested for the UK market while the various packaging and support marketing materials are developed in anticipation of the 2015 UK premier.
The University of Hertfordshire, and the Science and Technology Research Institute in particular, needed to re-energise their research centre with a more captivating “brand identity” to help drive student uptake, funding grants & a distinct voice within the corporate university.
Feature graphics were a mix of abstract images adjacent with the university brand & corporate colourways. Fulfillment spanned 150 to 170 different posters, event invitations and RSVP cards, a multi-page brochure, display graphics showcases and external banners.
A powerful & on-going campaign that has helped secure additional funding grants in the that support more than 150 additional research staff while promoting the research activities and projects of STRI at the University.